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Happy Holidays from Fractal 5
Looking back on 2021 and forward to 2022
What an exciting but highly unusual year that is soon behind us! The world is still fighting Covid, and we continue to get curve balls thrown at us, the latest one of course being the Omicron variant. Hopefully 2022 will see us finally finding a path through this, for the sake of everyone in the world.
Fortunately the news is not all bad, and Fractal 5 is of course a product of these times. My co-founder, Bjorgvin, and I started exploring how we might be more social online as a direct result of the lockdowns that were imposed in spring 2020. We felt immediately disconnected from our broader circles of friends and wanted a better way to keep socializing with both our closest friends but also through serendipity.
One thing led to another, the team started forming, and in March 2021 we closed a seed round with a great set of investors: Menlo VC, Crowberry Capital and David Helgason. They continue to support us through our journey with invaluable insights, connections and guidance.
Building a product that helps us live a better social life has been a very exciting but surprisingly tough job (and we have by no means fully cracked the challenge, despite great progress). Little less than a month ago we launched the Break app and the feedback so far has been amazing. We now understand that there’s a lot of pent up demand for a solution in this space, and also that we have a lot of work ahead of us.
That’s why we’re very excited about 2022. We have a lot of new exciting things coming in Break, but are also working on a broader idea that we can’t wait to talk about. Human nature is to be social, and it’s even more important that we are able to socialize with friends during these trying times. We want to help the world with that.
From all of us at Fractal 5, we hope you have a happy and relaxing holiday break (perhaps on the Break app ;) and look forward to helping the world live a better social life in 2022!